25 May 2006
Golden Palace online gambling site is once again taking the lead in the market and implementing a new marketing strategy. This gambling site is famous for its alternative stunts, weird purchases and often tacky stunts. This time however, its seems that Golden Palace has taken some professional advice from a direct marketing agency called Ward Media who will use the “Codebreaker Game Card” in a new promotion to stimulate business for the online gambling site.
The creator of the electronic game card is Electronic Game Card Inc. Ward Media and the online gambling site have worked together on a number of previous promotions—many of them ground breaking campaigns in the gambling industry. CEO of Ward Media believes that this electronic card game success could be an enormous success. He said that this project is breaking down fences between the online and offline gambling markets and is part of a new group of initiative to find ways to break down this divide.
The electronic game card is considered to be a mechanism to win back customers—a problem common to the entire gambling industry. Customers tend to come and go. The electronic game card could be used to lock customers into the system and keep them coming back for more gambling. The electronic game card may also assist online casinos with the ongoing task of converting free players into paying players.
